Andrew Sykes is the founder and CEO of Habits at Work, an experiential sales training company on a mission to make sales the most trustworthy profession on the planet by empowering sellers to practice and embody the mindsets, skills and habits that build and maintain trust.

Andrew is a Lecturer of Entrepreneurship at Northwestern University’s Kellogg School of Management and part of the Kellogg Sales Institute Executive Education Team where he teaches the award-winning course “Entrepreneurial Selling.”

Andrew has been a salesperson, entrepreneur, speaker and behavior change expert for 30 years, having begun his career by building South Africa’s largest healthcare consulting companies. As a world-renowned expert on habits, Andrew co-authored The 11th Habit, distilling the work of the organization he founded – the Behavioral Research and Applied Technology Laboratory (BRATLAB) – which seeks to understand which habits really matter for sustained high performance, competitive differentiation, trust building, organizational growth and how to help people practice those habits.